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Why Content Camel?

Deploying Content Camel will align Sales Enablement and Marketing


With fast moving businesses like yours -- in competitive industries -- content ends up living in all sorts of places: eBooks, presentations in Google Drive or Dropbox, blog posts on your website, some winning plays on Sharepoint, those random PDFs dropped into Slack, and so many other places.

Meanwhile your Sales teams are fighting an uphill battle with lofty quotas, your Account teams are busy driving retention, and your Customer Success teams are swamped trying to deliver the best experience possible. They don't have time to hunt for content, and, even worse, they end up sharing information that's out of date or just wrong.

Sales Enablement Challenges

On top of that, your Marketing team is turning out high quality content that only just might make it into your team's hands weeks or months from now -- past the point where it could have made the biggest impact. Also, while they're focused on new content, it's almost impossible to audit what's going stale, unused by the team, or is the most requested item.

With Content Camel, all of your field-facing and sales enablement content is in one place. Get the most out of the content you already have and use data to discover the content you're missing.

For Content Marketers

Today:

  • Your team is producing content that lives in different places.
  • You notify Sales and other customer-facing teams using primarily one-off email and Slack messages.
  • Sales reps and other teams miss those notification or lose track of your great content.
  • Sales reps and other team members don't use what they can't find.
  • As a result, fewer deals are closed and you're wasting a lot of effort.
  • As fewer deals are closed, then there are less dollars for great content and your team.

With Content Camel:

  • Your content lives in one place for sales reps and everyone else.
  • You have scheduled digest notifications for new and updated content -- saving your teams valuable time.
  • Sales reps and customer-facing teams use the latest content -- delivering the right message at the right time.
  • You have confidence that content is influencing the outcome of deals and is put to work.
  • More deals are closed, and there are more dollars for your team to put to to work.

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For Sales Teams

It's frustrating when you can't find the latest eBook, blog post, PDF, deck, or case study that you know could advance your deal. It's frustrating when you don't know what Marketing is producing.

And most teams don't have a feedback mechanism to share requests for content that you know could help the team.

With Content Camel:

  • All of the latest content is available everywhere via our Chrome Extension wherever you're working.
  • You can upvote content, create your own collection, and see filter for what's popular across the team.
  • Get new reps up to speed quickly with all the resources they need in one place.
  • Capture and upvote content requests as wishes that the Marketing team can view and prioritize.
  • Drive the buyer's journey with the latest content and highlight areas where there are gaps.

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Content Camel Extension - Outlook

For Customer Experience

At the point a prospect becomes a customer, you and your team know that customer isn't yet activated and fully onboard. Stop guessing at the latest product annoucements and assets and know that you can find everything in one place.

With Content Camel:

  • All of the latest content is available everywhere via our Chrome Extension like in Zendesk, Helpscout or email.
  • You can upvote great content, create your own collection, and see filter for what's popular across the team.
  • Get new team members up to speed quickly with all the resources they need in one place.
  • Capture and upvote content requests as wishes that the Content team can view and prioritize.
  • Drive the customer's adoption journey with the latest content and highlight areas where there are gaps.

Explore the components